The Land Rover Kentucky Three-Day Event takes place every spring in Lexington, Ky. Sumo designs all of the graphics for the event, ensuring a consistent brand identity and event recognition by attendees world-wide. Designs include the event logo, billboards, print and digital advertising, tickets, outdoor banners, posters, social media posts, and an event program available both in print and digitally.
Event logo and billboards
Poster, daily admission tickets, full-page ad
Event program (160 + pages), covering all aspects of the 3-day event